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Analysis of Chinese Sport Shoes Market in 2006,[link widoczny dla zalogowanych]
After china has successfully bid for Olympics, people in China run up to workout and use than in the past, and sport consumption has turned into a new hotpot of people's consumption. Meanwhile, people's aspiration of creating bodies to prevent illness is generally transformed to be a large sport consumption market. Each one of these make sport equipments and sport clothing sell like hotcakes, and sport goods industry and even all industries related with health are greeting a new development chance. Sport equipment suppliers home and aboard expect this chance and increase devotion in Chinese market, each sport shoes manufacturer will not make any exception, and sport shoes market is visiting a time of contending for hegemony.
As Stat. reports,[link widoczny dla zalogowanych], Nike,[link widoczny dla zalogowanych], Adidas,[link widoczny dla zalogowanych], Anta,[link widoczny dla zalogowanych], Li-ning and Pepsi has become the five brands of sport shoes most highly evaluated by customers. And also the whole concern proportion of those five brands reaches 77.8%, thereinto,[link widoczny dla zalogowanych], concern proportion of the trademark Nike is even as high as 44.84%, which reveals a high concern centralization. Customers love nike dunks,[link widoczny dla zalogowanych], jordan shoes,[link widoczny dla zalogowanych], nike air force among Nike particularly.
Taking a look at their structure distributing,[link widoczny dla zalogowanych], we are able to know Nike reaches the top the pyramid, and rank the very first among brands enjoying the highest customer value,[link widoczny dla zalogowanych], with the percentage of 44.84%. nike dunks, jordan shoes,[link widoczny dla zalogowanych], nike air force one and so forth. Its one-up design plus its spotless quality make it enjoy people's reputation,[link widoczny dla zalogowanych], especially people like sports around the globe. Moreover,[link widoczny dla zalogowanych], another reason of its success is the means of its star goods. That's to supply excellent athletes many with advanced technology and create its leading status when professional sportmen create sport miracles. This brand has become a symbol of God and social status, thus won wide fancy of sport lovers.
Following Nike,[link widoczny dla zalogowanych], the second sport brand experiencing the highest customer value is Adidas which locates between middle and the surface of the pyramid. In contrast to Nike,[link widoczny dla zalogowanych], Adidas includes a percentage of 12.72% in customer value. Anta,[link widoczny dla zalogowanych], Li-ning and Pepsi have been in the center of the pyramid,[link widoczny dla zalogowanych], they have some strength,[link widoczny dla zalogowanych], however, at the moment the leading position of Nike will not vibrate. Included in this, Anta gains the 3rd host to brands enjoying the highest customer value, and has 8.04% customer support. The next is Li-ning winning the forth place, and it is customer care is 6.90%. The 5th is Pepsi and it is customer support is 5.29%. However the latter 4 brands have never produced so famous and classical styles for example nike dunks,[link widoczny dla zalogowanych], jordan shoes,[link widoczny dla zalogowanych], nike air force one etc.
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