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Arriving in fashion for Zara Fashion launch around australia,[link widoczny dla zalogowanych]
"It has brought Sydney up in the world,[link widoczny dla zalogowanych]," said Vogue editor Kirsty Clements,[link widoczny dla zalogowanych], after conquering a line that spanned an entire city block.
Comedian Tim Ross and the wife Michelle Glew were one of the celebrity shoppers,[link widoczny dla zalogowanych], as was stylist Tiff Edwards who was picking up some pieces for hunky boyfriend Adam Ashley Cooper.
Former David Jones CEO Mark McInnes made a surprise appearance,[link widoczny dla zalogowanych], presumably looking at your competition in the new role as leader of Premier Retail for Prier Investments LTD.
Spanish fashion chain Zara has had to evolve its European style to suit Aussie tastes - and weather,[link widoczny dla zalogowanych].
Zara's chief communications officer Jesus Echevarria said the collections were selected to fit the climate and it would not be end-of-season stock left over from the European season,[link widoczny dla zalogowanych].
"The global trend is colour,[link widoczny dla zalogowanych]," Mr Echevarria said. "[In Australia] this trend is adapted to the fabrics that are needed for the growing season that people have reached.
"In the forex market we wanted to be sure of the gathering and also have the right design team for the market."
Consequently, bright colour dominates the store,[link widoczny dla zalogowanych], with winter coats,[link widoczny dla zalogowanych], boyfriend blazers, shoes and knit-wear arranged in blocks of red,[link widoczny dla zalogowanych], blue,[link widoczny dla zalogowanych], orange and yellow.
Zara is renowned for interpreting runway the latest fashions and achieving copycat looks available in-store within 3 weeks.
Items available include a leopard print cardigan for $59.95,[link widoczny dla zalogowanych], sleeve cotton tops for $19.95 and jeans for $69.95. Mr Echevarria attributed Zara's success to concentrating on customer feedback and being reactive to their comments. Store managers in Sydney will carry out a daily sales analysis and order new stock two times a week,[link widoczny dla zalogowanych], that will arrive from Spain within Two days.
The three-level store is situated at Westfield,[link widoczny dla zalogowanych], Pitt St Mall. A Melbourne store will open in June, taking Zara's tally to a lot more than 1700 stores in 78 countries.
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