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H to open store at Puente Hills Mall
INDUSTRY - H a Swedish-based retailer noted for offering trendy clothes at reasonable prices,[link widoczny dla zalogowanych], will continue its expansion into California with the opening of the new store at Puente Hills Mall in Industry.
The 21,[link widoczny dla zalogowanych],000-square-foot store is placed to open within the fall of 2012, featuring clothing collections for males, women,[link widoczny dla zalogowanych], teenagers and kids.
"H didn't announce exactly once they were going to open, but we're looking at them being open for Black Friday this season," said Katie Organ, marketing director for that Puente Hills Mall. "We're definitely trying to bring better value to the shoppers and H definitely has competitive pricing."
Ilse Metchek,[link widoczny dla zalogowanych], president of the California Fashion Association,[link widoczny dla zalogowanych], said H specializes in "fast fashion" clothes which are very affordable for young teenage fashionistas.
"These are the people who read the magazines,[link widoczny dla zalogowanych]," she said. "They Advertisement
want to wear what the celebrities are wearing but they not have the money or wherewithal to cover it."
These days, fashion for girls is dictated not by runway presentations in Rome or Milan,[link widoczny dla zalogowanych], but by the latest styles celebrities are wearing, Metchek said.
The new H - to be on the mall's upper level across in the food court - will occupy a space that accustomed to house several smaller retailers,including V Generation,[link widoczny dla zalogowanych], Dairy Queen,[link widoczny dla zalogowanych], an embroidery shop along with a shoe repair business.
About 1.3 million square feet of retail space,[link widoczny dla zalogowanych], Puente Hills Mall hosts 120 retailers.
Last year, H opened another store in the Westfield West Covina mall. Marketing Director Stephanie Eglin said the store has generated a lot of business.
"It's been doing great," she said. "There's still lots of buzz surrounding the store. They are doing a great job."
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