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If and when the A move to San Jose
Consider the Philadelphia A's,[link widoczny dla zalogowanych], with their blue script "A" on a white background. For awhile in Kansas City, the Athletics had a red,[link widoczny dla zalogowanych], white and blue scheme for the team's colors.
Eventually, Charlie O. Finley brought in the green-and-gold imagery so well-known to A's fans today in Oakland,[link widoczny dla zalogowanych], although the official shade of green has changed over the years from a kelly green to the darker hues used today.
But that iconic color scheme should remain in Oakland when the A's leave town,[link widoczny dla zalogowanych], and the Athletics organization should give itself a makeover in terms of a new image and color scheme for a new city (San Jose, perhaps).
If the announcement comes down soon -- maybe this month? -- that the A's are moving down Interstate 880 to the Promised Land, they'll have a few years to plan ahead and establish a new identity in Silicon Valley.
The Atheltics name itself will remain,[link widoczny dla zalogowanych], as it should,[link widoczny dla zalogowanych], as the franchise has history and tradition behind that name.
But two major changes should occur in regards to the uniforms and team colors:
San Jose is a different city than Oakland -- trendier,[link widoczny dla zalogowanych], for example -- and the team's current colors just don't "feel" right for the South Bay. Also, throw in the fact the San Francisco Giants have orange in their color scheme, and the A's should avoid green,[link widoczny dla zalogowanych], yellow/gold and orange in their new scheme. What colors does that leave? The Athletics should revisit some of their storied past with new color schemes,[link widoczny dla zalogowanych], so blue should definitely be part of the equation. And the script "A" itself needs to remain. The boldly-patriotic red, white and blue used by the A's in the past -- with the obligatory black thrown in -- should really drive the A's new image when the time comes,[link widoczny dla zalogowanych], as nothing is more American than Silicon Valley's entreprenuerial spirit. If the Athletics are really going to be the South Bay's team,[link widoczny dla zalogowanych], they should reflect the diversity there as well by flying the colors of Old Glory;
Put classic pinstripes on the home uniforms. Nothing screams "class" in baseball more than pinstripes, and it's not just about the New York Yankees. Look at the Arizona Diamondbacks,[link widoczny dla zalogowanych], for example: an expansion team can still rock the classy pinstripes on their way to a championship. The Chicago White Sox have added pinstripes in recent years,[link widoczny dla zalogowanych], and they won a World Series, too. The A's need to represent like the tradition-rich organization they are, and adding pinstripes to a red,[link widoczny dla zalogowanych], white, black and blue color scheme would solidify that strong bond to baseball's past -- and its future.
If change is imminent,[link widoczny dla zalogowanych], roll with it. The Athletics organization needs to evolve as it prepares for a new future beyond Oakland, and one sure way to establish a new identity is to make some changes to the topical color scheme -- without losing the iconic "A" logo.
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