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Now, you may think you know your own business best and can do the job perfectly well but you'd be wrong! First, you're too involved to see things as an outsider would and second, you're not trained to write about it! A good copywriter, on the other hand, is able to look at your business with a fresh perspective and write about it intelligently and creatively. After all, that's what copywriters do.
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Finding a Copywriter
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Preparing a Brief
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Contracting a Copywriter
Once you've decided on your copywriter then, in writing, confirm the job, the deadline and the cost and make a point of reading the copywriter's Terms and Conditions normally included on his or her website. These deal with copyright issues, reproduction rights, client confidentiality, rejection fees and a host of other important aspects.
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Client Copywriter Chemistry
A good chemistry between you and your copywriter is important. Working together effectively means you'll end up with top quality work... and you'll now have a copywriter who now knows a lot about your company and is eagerly awaiting your next assignment.