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Is there enough scope for innovation through OOH media?
One of the primary concerns of outdoor advertisers is to find out whether there is enough scope for innovations through outdoor advertising media or not. One of theprimary concerns of outdoor advertisers is to find out whether there is enoughscope for innovations through outdoor advertising media or not. Innovation plays a key role in any brandcommunication –be it indoor or outdoor media. So, it is worth a discussionwhether OOH media provides adequate scope for innovation or not. The followingparagraphs will throw some light about this.OOH Advertisingmedia is considered an important channel to create awareness about numerousnumbers of brands in the market. Brand promotion through outdoor advertisingmedia is an age-old practice. Many brand owners have been continuouslyimplementing their promotion campaigns through OOH advertising media. One thingis always common amongst the OOH Advertisers i.e. the novelty factor. Every OOHdisplay about a brand has something new and interesting for customers to gothrough. Sometimes the media channel, sometimes the technique and sometimes thetheme itself, the novelty factor is strictly observed through OOH media in sucha way that customers easily distinguish the brand from others. This attributeof OOH Advertising already provide a large scope of innovation for variousmedia owners and advertisers to advertise their brands with an effective impacton target groups. Also, the inductionof never before used technological tactics and tools has enhanced outdoor advertisingpractices. Today, when we talk about an OOHAd display, we generally refer to the digitalized ad displays of various brandssuch as digital billboards ads, signage ads, LCD/LED ads, electronic kiosksdisplays etc. Brand message through digitalized OOH media are more interactiveand interesting for customers to access. What is further advantageous about thedigitalized OOH media is that the advertiser can make any required change aboutthe ad display anytime right from his office. Remotely controllable, these new digitalizedtools have indeed provided a tremendous change in the various OOH Advertisingpractices besides offering an innovative scope for innovation. Out of homeadvertising sector is currently booming. With the launch of various brands inthe market and also considering the growing requirement of promotion solutionsthrough outdoor media, Indian Outdoor Advertising sector is growing at a fastpace. Outdoor opportunities knock everywhere you travel. Be it at the busshelter, the traffic point,[url=http://www.leedpe.com/]christian louboutin sale[/url], shopping malls, airports or metro stations one hasample choice of locations to place the brand ad. If one implements the righttactics and techniques, it is not a tough task launching a promotion campaignthrough outdoor advertising media. There are various advantages of launching aparticular promotion campaign through OOH media. In today’s blog, let us take alook at how advertisers heavily indulge in launching various OOH campaignsduring festivals. One of the mostobserved trends of Indian Outdoor Advertising is the consistent brand addisplays during festive season. One can observe various advertising campaignsof brands through OOH media. Indianshave their own style of celebrating each and every festival. For example, comeDiwali and it’s time to unite with families and near and dear ones, gift oneanother something precious during the festive eve. Greetings and gifts afterall make a festival complete. Advertisers who launch promotion campaigns oftheir brands during festive season make sure that they present the brandmessage especially focused on the festival that is on its way. Commonly knownas festive advertising, anypromotion campaign of a brand during a particular festival is intensified andeffectively positioned on customers’ mind. OutdoorAdvertisers do not spare a single chance to launch a promotion campaign oftheir brands during any festival. The fact is obvious. Customers are ready tospend and buy during festivals. Therefore targeting their attention throughvarious outdoor advertising campaigns is a smart technique of positioning thebrand in the market. Especially in acountry like India, outdoor advertisingcampaigns are good means of extracting any information about brands.