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Sneaker Culture Social Networks
A year earlier,[link widoczny dla zalogowanych], Nike released its first pair of Air Jordans,[link widoczny dla zalogowanych], linking the world's best-known athlete with what would come to be the world's most coveted shoe (an original $65 pair of Air Jordan recently sold on eBay for over $2,[link widoczny dla zalogowanych],000) [source: ']Time].
Between the cult followings that formed around Adidas and Nike in the 1980s,[link widoczny dla zalogowanych], athletic shoes went from being practical accessories to fashion statements and even political statements. Run-DMC's lace-less white Adidas,[link widoczny dla zalogowanych], for example,[link widoczny dla zalogowanych], not only looked cool,[link widoczny dla zalogowanych], but were a nod to prison culture,[link widoczny dla zalogowanych], where laces were often confiscated [source: YouTube].
Sneakerplay is the largest and most active sneaker culture social network online. Members can create MySpace-like profile pages with embedded MP3 music files,[link widoczny dla zalogowanych], blogs,[link widoczny dla zalogowanych], and of course,[link widoczny dla zalogowanych], plenty of pictures of their sneaker collections. There's even a section on the site for sneaker battles,[link widoczny dla zalogowanych], where visitors to the site vote between two pairs of prized footwear.
Sneaker culture is fueled by an obsession with limited-edition releases and rare retro shoes. Nike keeps the craziness alive by releasing extremely limited editions that are only sold in one store,[link widoczny dla zalogowanych], one day,[link widoczny dla zalogowanych], and that's it.
For example, Nike manufactured just 140 pairs of its Cowboy Air Max 180s and sold them at a single store in Miami [source: Time]. People have been known to camp out for days to get their hands on these rarities. Some simply add the sought-after shoes to their collections,[link widoczny dla zalogowanych], while others turn around and sell them online for huge profits.相关的主题文章：

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