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Wysłany: Nie 20:08, 25 Sie 2013 Temat postu: Americans are buying more gifts for themselves-spu |
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Americans are purchasing more gifts for themselves,[link widoczny dla zalogowanych]
Who is that lucky person towards the top of your holiday list this year,[link widoczny dla zalogowanych]? Maybe someone very familiar,[link widoczny dla zalogowanych]?
This year,[link widoczny dla zalogowanych], self-gifting has hit an all-time high. Last year the figure was as much as 19 percent for surveys that went before Christmas. And also the post-Christmas surveys showed that 26 % of respondents had made holiday purchases for Numero Uno. This year,[link widoczny dla zalogowanych], the figure is already up to a whopping 32 percent.
The nation's Retail Federation has alsogot a little something for themselves,[link widoczny dla zalogowanych].
What is going on? Shall we be increasingly self-oriented? Maybe not. NPD posits that the self-gifting trend could be more about hard economic times. The idea is that the trend has grown as retailers address the crappy economy by vigorously promoting Black Friday,[link widoczny dla zalogowanych], Cyber Monday and other discount opportunities. So consumers have learned to wait to purchase that new TV before holidays roll around. Taking advantage of special deals might be more an indication of economic prudence than narcissistic extravagance.
There's also a pervasive feeling that,[link widoczny dla zalogowanych], damnit,[link widoczny dla zalogowanych], we deserve it. Americans arehorribly overworkedcompared to other nations. That's much more compared to notoriously nose-to-the-grindstone Japanese. Guess what they enter France and Finland? Thirty days. An entire month off. Paid.
According to the Bureau at work Statistics,[link widoczny dla zalogowanych], the productivity of yankee workers has jumped 400 percent since 1950. You should be working fewer hours,[link widoczny dla zalogowanych], but we most assuredly aren't. We're working more. And most of us are not profiting from it,[link widoczny dla zalogowanych], either. Americans who get paltry vacations and face stagnant wages can hardly be blamed for thinking of doing something on their own when the holidays plainly. And there is a large advantage to self-gifting: you get something you want.
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