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Daddy's money sneakers from Skechers are sketchy,[link widoczny dla zalogowanych]
The new commercial,[link widoczny dla zalogowanych], which appears on a host of channels,[link widoczny dla zalogowanych], including kids' HUB channel, is filled with teenage girls striking coy, come-hither poses as the ka-ching sound punctuates the catch phrase, "Get spoiled with Daddy's money,[link widoczny dla zalogowanych], ultra cool shoes that will put you in the spotlight."
Also, the blinged-out, often cheesy animal print shoes have lifts inside that form the "wedge,[link widoczny dla zalogowanych]," promising to make girls two-inches taller.
"That's not the child I'm raising,[link widoczny dla zalogowanych]," Amanda Cole Hill,[link widoczny dla zalogowanych], a Norfolk,[link widoczny dla zalogowanych], Va. PTA mom with two boys ages 13 and 11 and an 8-year-old daughter, tells The Christian Science Monitor. "My daughter won't be getting those and I am pretty sure we won't be buying Skechers anymore either. I am very disappointed in the Skechers company for taking this direction."
Skechers went all the way down the rabbit hole of bad judgment on this campaign,[link widoczny dla zalogowanych], giving names to the shoes themselves: "Gimme Wicked" (a leopard-print), "Gimme Kisses" (a lip-print),[link widoczny dla zalogowanych], "Gimme Starry Skies" (a star-print), and just plain "Gimme" (a flower-print).
Also,[link widoczny dla zalogowanych], I would not want to be around a mom the first time her daughter sashays up to her father and actually uses the word,[link widoczny dla zalogowanych], "Gimme!"
"I think the whole idea of mommy's money vs. daddy's money is dumb,[link widoczny dla zalogowanych]," Ms. Hill said of the marketing. " But,[link widoczny dla zalogowanych], 'Gimme?' That's truly at the core of what bothers me, is 'Gimme!' It plays into the whole entitlement generation."
Norfolk's Commissioner of the Revenue agreed that as the mother of girls she was not likely to increase Skechers' coffers with her personal money anytime soon.
"Women have worked so hard for so long to get where we are and then ads like this just bring all of us down," Sharon McDonald said. "They [Daddy's Money shoes] are insulting and degrading and definitely send the wrong message to teenaged girls."
RECOMMENDED: Are you a helicopter parent? Take our quiz.
It sounds to me like Skechers really put its foot in its mouth with this campaign. I have boys and it looks like Skechers will be off the budget line for us too,[link widoczny dla zalogowanych].相关的主题文章：

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http://www.diprolenezkxei.fora.pl/alfie-there-teeth-bared-remember-that-thing-felt-comment,1/execute-another-woman-fall-in-love-with-you,16066.html#16260

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