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As the number of internet surfers rose, so too did interest in the internet as a mass-media vehicle. By the late 1990s millions of surfers logged onto the internet everyday and businesses grew eager to reach this audience. It wasn't long before websites starting springing up for every industry, from home services, to automobiles, to fashion. But creating a website has never been enough on its own, marketers have to get people there, and that means driving traffic through ads and organic search. Companies finally began to include the internet in their overall marketing strategy.
Originally, the internet was a place where people could send email [link widoczny dla zalogowanych] and share files. Then Netscape made it easy for [link widoczny dla zalogowanych] people to publish information and sell products and services online. But the main internet explosion was commerce- the ability to buy, sell, and [link widoczny dla zalogowanych] market online.
The Internet World Stats articulates its power and influence well in noting that "in a matter of very few years, the internet has consolidated itself as a very powerful platform that has changed the way we do business, and the way we communicate… Internet is actually the most democratic of all the mass media. With a very low investment, anyone can have a web page in."
Today, not only do companies have web pages, [link widoczny dla zalogowanych] but they have entire sites, where they can describe the ins and outs of their business, including how they started, what they do, who works for them, and what's in it for [link widoczny dla zalogowanych] you. And it's not all text either. Graphic designers are hired to develop illustrations, video work, and other aesthetic features that reflect the company. But still, having a website on [link widoczny dla zalogowanych] its own is [link widoczny dla zalogowanych] not enough. Brands [link widoczny dla zalogowanych] hire internet marketing [link widoczny dla zalogowanych] consultants to optimise their sites, so that it is more easily found on popular search [link widoczny dla zalogowanych] engines like Google. They have them design and execute email campaigns, online press releases, and social media strategies. Personnel are hired to write blogs and connect with online communities to spread brand awareness.
But the Internet World Stats are right. It's not just about [link widoczny dla zalogowanych] having an online presence, it's about changing the way we communicate. In knowing how and where their consumers communicate, brands must take it on themselves to build a profile in those places and start talking to the people there.
It hasn't been around for very long, but the internet is one of the most impressive inventions and works in progress in the history of the world, hands down.
Adaptive Consultancy is made up of internet marketing consultants specialising in website design, eCommerce, and internet [link widoczny dla zalogowanych] marketing, including SEO, PPC and SMO.

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