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Jeremy Lin Is Basketball Sensation and Big Busines

 
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PostWysłany: Czw 13:31, 26 Wrz 2013    Temat postu: Jeremy Lin Is Basketball Sensation and Big Busines

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Thanks to Lin's fairy tale February,[url=http://cheapnikemercurialvaporsoccercleats.webmium.com/][b]cheap nike mercurial vapor soccer cleats[/b][/url], ratings of Knicks television broadcasts have soared 70 percent,[url=http://monclerjackasverige.albirank.net/][b]Billigt Moncler Jacka[/b][/url], and the publicly traded stock of Madison Square Garden has hit a 52-week high. Lin's T-shirt is now the No. Nike will soon roll out a new promotional campaign built around Lin,[url=http://duveticaonlineitaly.albirank.net/][b]Duvetica piumini italia[/b][/url], industry sources say - the first of what is expected to be a parade of endorsements featuring the 23-year-old point guard.
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The Lin legend reached a new level Tuesday night when he drained a three-point shot with less than a second to go to lift the Knicks to a come-from behind 90-87 victory over the Raptors in Toronto,[url=http://duveticaonlineitaly.albirank.net/][b]Duvetica italia[/b][/url].
Linsanity Becoming Big Business
It was the Knicks' sixth straight victory - all led by Lin, who barely played until desperate coach Mike D'Antoni summoned him from the bench 11 days ago against the New Jersey Nets.
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Lin demonstrated his business appeal Tuesday night in Toronto where the Raptors used his visit to hold an "Asian Heritage Night" and enjoyed a rare sell out.
Ganis said the NBA "will be the big winner here," estimating his success will be worth from $10 million to $20 million a year for the league.
"I assure you, there are people at Olympic Tower where the NBA is headquartered who are working day and night thinking of ways to exploit this player and the great interest in him, especially in China, and crossing their fingers hoping it doesn't end soon,[url=http://billigeparajumpersjackendamen.albirank.net/][b]http://billigeparajumpersjackendamen.albirank.net/[/b][/url]," he said.
The league's Asian television partners already are adding Knicks games to their broadcast schedules. Sales of NBA merchandise are likely to surge across Asia, and the league likely will pick up new sponsors, Ganis said.
Beyond the tangible value to the Knicks, the NBA, apparel manufacturers like Nike and assorted sponsors, Linsanity also means important revenue for a host of small businesses, from sporting goods stores to Chinese restaurants holding Lin viewing parties. Even companies making knockoff apparel are likely to see a windfall.
Other athletes have come out of nowhere to capture the fancy of fans, from Detroit Tigers pitcher Mark Fidrych,[url=http://rogervivierflatsonline.albirank.net/][b]Roger Vivier Online Store[/b][/url], who talked to himself on the mound, to Fernando Valenzuela of the Los Angeles Dodgers.
But interest in Lin has exploded to greater heights, thanks to social media and his Taiwanese-American ethnicity, which has generated enormous excitement among Asian-Americans and fans across Asia. All of which makes the potential business impact that much greater.
"What we are seeing is a confluence of some extraordinary circumstances," Ganis said.
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