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Jose Riesco worked in the IT industry for 18 years and owned a restaurant before dedicating himself to help restaurateurs improve their marketing. Jose has brought top proven marketing practices to the restaurant industry, making a unique contribution to this business. Jose's new book "Restaurant Marketing Strategies" is now available in Amazon.com. To find more and get a free chapter of his new book visit: [link widoczny dla zalogowanych]

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Reward your regular visitors by creating a VIP club and offering them meaningful discounts or bonuses for future visits. If you are proactive in promoting the club you should be able to gain contact details, e-mail addresses of many of your visitors. When you have a regular basic communication with them you can help to build a loyal database and really boost your sales down the road.
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