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GREAT EMAIL REPLY Out of this PROFESSOR TO LOGAN BEUKELMAN:
Howdy do,[link widoczny dla zalogowanych], Logan. Great to listen to from you,[link widoczny dla zalogowanych], and it's always good to learn about young scholars taking up the important issues of gender representation in media. I'd have an interest to hear what you discover inside your research into the CK ad.
Of course,[link widoczny dla zalogowanych], it would be hard to relay for you in an email what I tell students about critical lenses. I teach relating to this during the period of a whole semester! Should you be thinking about using a more specific talk about work or about particular interests you have,[link widoczny dla zalogowanych], I'd be very glad to set up a brief phone conversation. The textbook I use to teach my Media Society class is known as (unsurprisingly) "Media/Society" by Croteau,[link widoczny dla zalogowanych], Hoynes and Milan. You can get an old edition (3rd ed.) online for relatively inexpensively and contains good quality general concepts for media literacy.
If you're game,[link widoczny dla zalogowanych], I'd like to call at your completed paper once you get your grade back. This seems like a more sophisticated assignment than the kind Used to do in high school, and I'm interested to be aware what kind of neat work teachers at your school are as much as. Seems like you're obtaining a great contact with the kind of work you'll be asked to complete in college,[link widoczny dla zalogowanych], so pay attention!
Why is you believe this ad is "particularly" angled towards women? That would be true of all perfume ads? Given this fact,[link widoczny dla zalogowanych], how is this effort different? What allows you to know it is for women? The age of of ladies do you think she is appealing to? Why? Can there be something working in the ad that might also make it interesting to men? What sort of female ideals does Katy Perry perform? imitate? criticize?
A good way to look at ads would be to take into account the kinds of cultural short hand it may be using (with themes, colors,[link widoczny dla zalogowanych], iconography,[link widoczny dla zalogowanych], performance). Will it look or feel like something we're already familiar with? What changes has it made?
I also analyze media content including advertising. I personally use a theoretical approach called "critical cultural studies" and a method called "textual analysis,[link widoczny dla zalogowanych]." Textual analysis allows someone to identify broader social themes by stringing together elements of the text,[link widoczny dla zalogowanych]. The "text" is defined by the researcher as well as in your case it seems to become the visual and verbal aspects of a specific ad campaign,[link widoczny dla zalogowanych]. I believe you said you have both a print ad along with a tv ad? Therefore the text may be the two ads,[link widoczny dla zalogowanych].
The theory behind textual analysis is crucial cultural studies which uses artifacts such as the ones you are examining to find trace evidence of cultural meanings,[link widoczny dla zalogowanych]. It may sound like you've identified gender roles to illustrate exactly what the ads provide cultural insights about,[link widoczny dla zalogowanych].
So after working time examining and perhaps taking apart the ads,[link widoczny dla zalogowanych], place them back together and show your reader how this evidence pertains to gender roles,[link widoczny dla zalogowanych], in what ways specifically and just how the sun and rain from the ads reinforce (or challenge,[link widoczny dla zalogowanych], but from what you write it may sound like reinforce) cultural norms in our society.
Well, I really hope this is of some help to you. Tell me if you want any more clarification. And have fun with assembling your shed which sounds quite interesting indeed.
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