cheapbag214s
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Dołączył: 27 Cze 2013
Posty: 20086
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Wysłany: Śro 4:24, 24 Lip 2013 Temat postu: distribution channels |
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processes. Our observations suggest that the more progressive financial services organizations are currently experiencing an intellectual and practical transition that has caused them to elevate the role of marketing within their firms. Traditionally,[link widoczny dla zalogowanych], marketers concentrated their efforts on implementation initiatives while management dealt with the broader strategic issues that affected the firm's future. The advent of customer-driven marketing and the attendant need to understand market-driven influences caused management to recognize the importance of accurate, timely and in-depth marketing intelligence-concerning customers, markets, distribution channels, products and services-to the strategic process. To address these new needs,[link widoczny dla zalogowanych], Marketing Directors began to play an increasingly important role in the strategic planning and decision-making process. As a result, the very nature of the marketing function in many firms is changing dramatically. This new breed of marketing professional now works closely with senior
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