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Berkeley, Calif., has yet to be at a loss for Crocs, but the ugly-as-sin,[link widoczny dla zalogowanych], comfortable-as-hell plastic footwear is impossible to miss on the New england. And given that the organization is rumored to be selling 3 million pairs a month, without doubt Northern California will soon succumb en masse. Treehugger readers,[link widoczny dla zalogowanych], by and large, are concered about this reasoning. Petroleum based is petroleum based,[link widoczny dla zalogowanych], and thus far anyone will easily notice, Crocs are not easily recyclable.
But having started on the path of Croc awareness, what more are we able to learn? Crocs Inc. went public in February and merely released a prospectus get yourself ready for the issuance of more shares. In the prospectus,[link widoczny dla zalogowanych], we learn that Crocs Inc. provides an interesting model in state-of-the-art globalization.
The organization that cooked up the formula for the proprietary resins is Foam Creations, in Canada,[link widoczny dla zalogowanych], which Crocs Inc. purchased in June 2004. Until 2005,[link widoczny dla zalogowanych], the resins were compounded mixed together in Italy,[link widoczny dla zalogowanych], but Crocs Inc. has since geared up additional compounding facilities. Crocs Inc. owns its manufacturing facilities for the finished product in Canada and Mexico, but about 50 % of all Crocs come in China, there are also third-party manufacturers in Florida,[link widoczny dla zalogowanych], Italy and Romania. The prospectus provides an interesting rationale for that eggs-in-multiple-manufacturing-baskets strategy. Speed to market is crucial for Crocs gotta get those in to the local retail store NOW, before fickle 5-year-olds proceed to the next model. Crocs Inc. waits for no slow boat from China!
But nothing breeds imitation like success within the clothing industry. In March 2006, Crocs filed a complaint using the International Trading Commission alleging patent infringement against 11 shoe companies. Every one of those 11 companies manufactured their look-alikes in China.
So, plug that info into your green meter. A plastic shoe gets popular, breeding mass imitation,[link widoczny dla zalogowanych], resulting in lots of Chinese factories pumping out millions of cheap plastic copies. Regardless of how many lawsuits Crocs Inc. files, there no stopping the imminent arrival of the dozen pairs of pseudo Crocs for each man, woman, child and golden retriever on the globe. If by we mean recyclable,[link widoczny dla zalogowanych], sustainable and locally produced, well, that ain it.
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