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sneaker addiction endures,[link widoczny dla zalogowanych]
The shoes,[link widoczny dla zalogowanych], the Christmas Day edition of the Nike Zoom Kobe VI,[link widoczny dla zalogowanych], are a spectacle in lime-green,[link widoczny dla zalogowanych], detailed with red trim and polyurethane nodules that look like a snake's skin.
Leveraging an athlete's superstardom and calling to mind a much-loved children's story,[link widoczny dla zalogowanych], they stitch together status and nostalgia and are the sort of thing that kids and adults alike might hope for as they bound out of bed and race for the Christmas tree.
With this release,[link widoczny dla zalogowanych], Nike has built on its own tradition of creating shoes that inspire a cult following. Indeed,[link widoczny dla zalogowanych], kids happy to sport cool kicks at school sometimes grow into devoted collectors - or sneakerheads - who dish out thousands of dollars for a closet full of shoes they might never dare wear on a court.
Nike's black-and-red Air Jordan I,[link widoczny dla zalogowanych], released in 1985,[link widoczny dla zalogowanych], catapulted the collectible-sneaker trade into big business. Now in its 25th year,[link widoczny dla zalogowanych], the Jordan brand is a $1 billion-a-year franchise that operates independently from Nike's broader basketball business.
Mike Rios,[link widoczny dla zalogowanych], who was raised in Ashburn,[link widoczny dla zalogowanych], remembers where his obsession began: a black-and-white pair of Nike's Air Jordan XII. Michael Jordan wore the shoes during the 1997 NBA playoffs.
"I was maybe 7 or 8 years old,[link widoczny dla zalogowanych]," Rios said. "My dad bought me that pair. I was obsessed with Jordan back then."
Shoes that Jordan wore during Rios's childhood retain a certain appeal today. Rios,[link widoczny dla zalogowanych], who studies finance at the University of Virginia,[link widoczny dla zalogowanych], is up to 45 pairs,[link widoczny dla zalogowanych], which he stores in closets at home and at school. He admits to sometimes selling a pair to cover the rent or book bills; he recently made a $135 profit hawking iconic Air Jordan XI's online. He says he sometimes sells shoes to buy the next pair.
"But I always buy two pairs of the shoes I like,[link widoczny dla zalogowanych]," Rios said,[link widoczny dla zalogowanych], before correcting himself. "I love all of the shoes I buy."
America's love of specialty shoes traces its roots to the late '70s and early '80s,[link widoczny dla zalogowanych], when a subculture emerged,[link widoczny dla zalogowanych], drawing its influence from hip-hop music and basketball.
Think of Julius "Dr. J." Erving sporting red-and-white Converse high-tops to match his Philadelphia 76ers uniform. Or the Run DMC song "My Adidas,[link widoczny dla zalogowanych]," which the group rapped while wearing black-and-white shell-topped Adidas low-tops. ("I walk down the street and I bop to the beat"/"With Lee on my legs and Adidas on my feet.")
The kids took notice. In certain urban neighborhoods - and some not-so-urban ones - a fresh pair of sneakers brought street cred. It said you had enough cash to pick up a pair of the same shoes that Erving or the Lakers' Magic Johnson wore on the court. Plus,[link widoczny dla zalogowanych], it proved you had the courage to walk down the street,[link widoczny dla zalogowanych], confident they wouldn't be stolen.
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