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Who Is Using Google+'s New Pages Feature? Rebecca J. Rosen Nov 10 2011, 4:51 PM ET Tweet More Email Print And what are they doing with it?When Google first rolled out Google+ early in the summer, many brands -- magazines, bands, apparel companies -- jumped on the bandwagon and created a page for themselves. Google,[link widoczny dla zalogowanych], in a move it probably now regrets -- asked them not to do so and shut the pages down,[link widoczny dla zalogowanych], promising an official brand page at a later time.That time finally came on Monday of this week,[link widoczny dla zalogowanych], when Google announced its official Pages feature. Many companies rushed to open up their page for business, only to be disappointed by what the page's functionality. Robert Scoble, a big fan of Google+ and a member of the media team at Rackspace, wrote a blogpost entitled,[link widoczny dla zalogowanych], "I wish I had never heard of Google+'s brand pages," and proceeded to list his many and varied complaints about the pages. One of the bigger problems: Each page can only have one administrator,[link widoczny dla zalogowanych], so for teams that share social-media responsibilities,[link widoczny dla zalogowanych], the Google+ page can't be among those joint efforts.But beyond those sorts of functional hurdles, another challenge for brands using Google+ is the difficulty in honing in on how to use it well. Is it good for conversations? Promotions? Hangouts? The process of figuring that out has led to varied results. Below,[link widoczny dla zalogowanych], a look at what some brands are experimenting with on their Google+ pages.Please use a JavaScript-enabled device to view this slideshowImage: Google+.