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If you've ever read the FF blog, you'll know that we're ardent supporters of skyscraper heels - comfort be damned! So of course we couldn't pass up an opportunity to spend the afternoon at Holt Renfrew with up and coming shoe designer Jerome Chouinard-Rousseau. He met us at the door, in a fitted Hugo Boss shirt, vintage bow tie and elephant grey Buddhahood boots. Before we got into it,[link widoczny dla zalogowanych], we were met by his friends Leslie Feist and Simone Rubi (from Rubies,[link widoczny dla zalogowanych], a Cali band by way of Sweden) who joined us for the afternoon. From his design inspiration,[link widoczny dla zalogowanych], to his friends, it is clear music is very important to him.
Jerome's love of shoes began at twelve while watching Deee-Lite's music video for Groove is in the Heart - the perfect combination of "60's psychedelia with 70's disco".
He left Montreal at 18 to study at London's Cordwainers College,[link widoczny dla zalogowanych], which also boasts Jimmy Choo and Patrick Cox as graduates. Once finished school he worked in London for Matthew Williamson, John Richmond and John Rocha. He then moved to LA in 2004 to head up the shoe division for Isabella Fiore, until 2007 when he launched his own collection of shoes.
Now that we're all caught up - let's get to it - what to expect from Jerome for SS09. Inspired by Ettore Sottsass the architect and designer behind the collective,[link widoczny dla zalogowanych], Memphis Group; and hardcover book, Dreamscapes by London artist Verena Paloma Jabs,[link widoczny dla zalogowanych], Jerome's outlook on spring is all about angles,[link widoczny dla zalogowanych], lines and whimsy.
The shoes he creates are inspired by women, and named after goddesses for SS '09; and so,[link widoczny dla zalogowanych], fittingly,[link widoczny dla zalogowanych], they are beautifully constructed and mindful of the wearer's comfort (with padded soles,[link widoczny dla zalogowanych], straps and linings). All of his shoes are made in Tuscany, in the same factory as many of the blue chip labels he will be standing next to on the shelves of Holt Renfrew, Barney's and Harvey Nichols.
Looking ahead to FW '09 - Jerome has mad love for Elli Medeiros of 80's French electro-pop group Elli et Jacno. The Victorian boho look of London's late 70's in Kate Bush is also a major influence - he is fascinated with the way she moves. As for colours - his signature element, it looks like purples and jewel tones will be featured.
Inspired and surrounded by strong women in music - I am compelled to ask,[link widoczny dla zalogowanych], who is the Jerome Rousseau girl? "She has twelve lovers and another fifteen crushes . With all the gloom and doom forecasts we have been inundated with regarding our economic future, we may feel dull,[link widoczny dla zalogowanych], lifeless and drab, but do we really want to see it?
During the Great Depression when people stood in bread lines and men walked unemployment marches, Hollywood's Golden Age erupted! Hollywood, particularly MGM, tapped into the audience's need for glamour and sophistication. Creating sweeping epics like "Gone with the Wind,[link widoczny dla zalogowanych]," "The Wizard of Oz," and screen legends Joan Crawford,[link widoczny dla zalogowanych], Greta Garbo and Jean Harlow, MGM was the only Hollywood studio that never lost money and continued to pay dividends during the Great Depression. What does this mean? Maybe people don't want to be constantly reminded of the state they are in. Maybe people don't want a toned-down Golden Globes -- but to be carried away by beauty even for just a moment. Maybe the key to surviving these uncertain times,[link widoczny dla zalogowanych], not to mention the survival of many fashion houses, is glamour!
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