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Companies Use YouTube Videos to Catch Your Attention,[link widoczny dla zalogowanych]
Well,[link widoczny dla zalogowanych], almost naked.
They do appear to be wearing (you guessed it) Reebok sneakers,[link widoczny dla zalogowanych].
The first video shows extreme fighter Chuck Lidell,[link widoczny dla zalogowanych], in his birthday suit, doing pull ups while his nude girlfriend Heidi Northcott keeps a steady pace on a step machine.
The second video features a naked Chad Ochocicno,[link widoczny dla zalogowanych], the all-pro receiver for the Cincinnati Bengals football team running -- should we say bouncing? -- naked through the woods and stopping occasionally to stretch his lanky limbs. Ochocinco was recently named as a new contestant on ABC's "Dancing With the Stars."
Companies Pay Big Bucks for 'Faux Virals'
While the videos look as if they were caught by a lucky snoop, the reflective Reebook logos that flash through all the videos leaves no doubt in the minds of many advertising experts that Reebok was behind the spots. Reebok did not return calls seeking comment.
"Faux virals are created to look like a regular person shot it,[link widoczny dla zalogowanych]," says Josh Warner,[link widoczny dla zalogowanych], founder and president of Feed Company,[link widoczny dla zalogowanych], which specializes in helping companies seed viral videos. "Even though this video is not heavily branded like a commercial,[link widoczny dla zalogowanych], the intrigue is such that Reebok is what everybody is talking about."
Companies have been making viral videos for years,[link widoczny dla zalogowanych], as a way to reach online audiences who don't pay attention to traditional ads. You Tube has made it easier than ever to distribute these videos,[link widoczny dla zalogowanych], but it has also intensified competition so that companies must dig deeper for tricks into their bag of attention-grabbing tricks.
When videos catch on,[link widoczny dla zalogowanych], they can boost a company's image and sales far more than a traditional advertising campaign would,[link widoczny dla zalogowanych], experts say. And they cost very little do produce and distribute,[link widoczny dla zalogowanych], since posting videos on You Tube is free.
One of the most popular viral marketing campaigns started out with a $50 budget. It shows a lab engineer in geeky glasses and a goofy smile cheerily using a blender to mash up everything from golf balls to iPhones,[link widoczny dla zalogowanych].相关的主题文章：

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