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New Life Shoes is a San Antonio company that has set out to change that.
Backed by a group of San Antonio-area investors and armed with advice from an Atlanta obstetrician and a core group of footwear industry veterans, New Life is off and running with an athletic shoe it believes pregnant women will find easier to use and more comfortable than any made by competitors.
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The company has set a goal of reaching that sales target in five to eight years. , an obstetrician at Mount Vernon OB-GYN Associates in suburban Atlanta, championed the idea of developing a shoe for pregnant women in the late 1990s after hearing his patients complain about their foot pain and how few shoe options they had.
Blank,[url=http://billigeparajumpersjackendamen.albirank.net/][b]parajumpers outlet[/b][/url], who took his idea to Connors,[url=http://monclerjackasverige.albirank.net/][b]moncler Jackor[/b][/url], said the shoes not only had to be comfortable and easy to get on, but they needed to be fashionable and affordable. An athletic shoe was a plus because it would encourage a prospective mother to exercise,[url=http://woolrichswedense.albirank.net/][b]woolrich online shop[/b][/url], the doctor said.
"The overall response has been complimentary for appearance,[url=http://monclerjackasverige.albirank.net/][b]http://monclerjackasverige.albirank.net/[/b][/url], fit and comfort," Blank said when asked what patients and nurses who tested the shoe said about the product. "I think it has lots of potential even outside of the maternity market."
Connors said the company is evaluating an expansion of the footwear line to serve other medical markets where foot swelling is an issue. It also is in the process of developing different styles of shoes, including two types of sandals and a casual women's shoe.
For now,[url=http://duveticapiuminiitalia.webmium.com/][b]Duvetica Piumini Italia[/b][/url], the company is focusing on getting the word out about its maternity shoes, which are manufactured in China,[url=http://woolricharcticparkaherenoutlet.olimx.com/][b]Woolrich Arctic Parka Heren[/b][/url], and claiming a share of a maternity-wear market that is expected to grow by 1.3 percent this year to $2 billion,[url=http://woolrichoutletitalia.halod.com/][b]Woolrich Parka[/b][/url], according to IBISWorld market analysts.
Connors would not divulge specific sales totals for the company but said they met company expectations in March.
The company has pursued a nontraditional marketing campaign, promoting its shoes first through events for "mommy bloggers" who get the word out about new maternity products and then in coming weeks through brochures and sales displays available in the offices of obstetricians and gynecologists around the country. Connors said that should lead to significant sales growth.
Nikoleta Panteva, senior retail analyst with IBISWorld,[url=http://duveticaaustraliaoutlet.halod.com/][b]duvetica aliaoutlet[/b][/url], said the company's word-of-mouth approach to marketing could be more effective than traditional advertising. It appears to have the components in place to grow,[url=http://woolricharcticparkaherenoutlet.olimx.com/][b]Woolrich Arctic Parka Heren Outlet[/b][/url], she said.相关的主题文章：

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