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Wysłany: Pią 9:46, 25 Paź 2013 Temat postu: giuseppe zanotti soldes How To Brief A Copywriter |
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Joseph Taylor
Submitted 2013-04-13 [url=http://www.mlzzb.com/jd90/E_GuestBook.asp]mulberry o[/url] 11:34:49 Not too many people have experience in briefing a copywriter, and those who do don't always seem to have a clear idea of what it is that the copywriter needs to know before he or she starts work. I thought I'd put down a few thoughts based on my own experience as [url=http://fszjw.hk18.loginhost.cn/E_GuestBook.asp]moncler si[/url] I've often [url=http://aida.nazwa.pl/sanokpromocje/item/67576]moncler outlet Le Rocher au concours Lépine Mon[/url] found that it's a case of...the better the brief, the better the end-product.
The nature of your business
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Target audience
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The job
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Timing
Tell me the date by which you need the work completed. Please allow for the fact that it may take time for all the key people in your business to review the content and for any edits/re-edits to be done.
Objective
Please tell me what it is that you need the copy to do for your company: here are some examples:
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Main competitors
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Research
Before I start the job please inform me what level of background research you expect me to do. Will I be expected to interview people? Will all information be provided by you or am I expected to do some third-party/desk-research in order to complete the job for you?
Tone of voice
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Some (larger) businesses [url=http://www.fibmilano.it]woolrich outlet[/url] have their own in-house branding and style guidelines. If you're one of these businesses please let me have a copy before I start work.
Word count
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