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How to be successful with Google Adwords,[link widoczny dla zalogowanych]
Are you thinking of using Google Adwords for the first time or have you recently tried it and gave up because you didn't get the results you had hoped for?
There are many people who give up using Google Adwords because they are not getting the traffic they wanted or it's costing them more money that they can afford or both!
However the good news is that Google Adwords does work and you can make it work for you. By simply following the following steps, you will have a well performing Google Adwords campaign which will bring the right type of visitors to your website.
Many advertisers do not follow these basic rules and they get there advertising all wrong. So just by making sure you follow these basic steps you will already be ahead of your competition,[link widoczny dla zalogowanych].
Understand the link between keywords,[link widoczny dla zalogowanych], your ads and your website.
This is the golden rule for Adwords,[link widoczny dla zalogowanych].
Google is all about relevancy,[link widoczny dla zalogowanych].
Google wants to be sure that when one of its customers searches for something that they find websites that are relevant to that search. So you need to make sure that your list of keywords in your adgroup work well with the ads you have set for that adgroup AND that the page you send visitors to when they click on you ad also has relevancy to the list of keywords,[link widoczny dla zalogowanych].
Keep this rule at the front of your mind when you set up your campaigns,[link widoczny dla zalogowanych].
I recommend turning off the content option when you set up your campaign because you ad may not always appear on websites that a very relevant to the ad you are running.
Only advertise to locations that it makes sense to.
When you set up your campaigns you can select which countries you want your adverts to appear to. So for example, if you sell a product in the USA that you would not ship outside then there is little point for your ad to appear to people in Europe or China for example.
Pick the times you want your adverts to appear
You can select what time of day you want your ads to appear. So if you are trying to advertise to UK buyers who are surfing during the evening,[link widoczny dla zalogowanych], then those are the times you should be setting your ads to appear.
Organise your ad groups and campaigns
One campaign with one adgroup and one massive list of keywords is doomed. This is the one single mistake that many first time users of Google Adwords make,[link widoczny dla zalogowanych].
Before you start using Adwords,[link widoczny dla zalogowanych], I strongly recommend you sit down with pen and paper to plan out your campaign and adgroup structure.
What works best does tend to vary based on what you are trying to sell. However as a guide for each campaign you should aim for no more than four or five adgroups each with ten to twenty good keywords,[link widoczny dla zalogowanych]. This will give you a set of campaigns which are easy to maintain and the keywords in each adgroup can be targeted effectively,[link widoczny dla zalogowanych].
This is only a guideline though,[link widoczny dla zalogowanych]. I've actually had an adgroup with only one keyword and it performed wonderfully,[link widoczny dla zalogowanych].
So for example,[link widoczny dla zalogowanych], if you have an online clothes shop then for any adverts you are running for men's gloves, you really want to send them directly to the page for men's gloves.
So, don't use your home page unless it makes sense. Send your visitors to land on a page that is relevant to the advert they clicked on. If you don't have a page that is relevant to the advert, then why are you running that advert!
Use more that one Advert and TEST!
Always, always have more than one advert running for an adgroup. This allows you to see which advert is getting the best clicks through rate. You can then change the lower performing adverts and try to beat your best one. You will soon find that you have some very effective adverts.
However to test properly, you need to set the adverts to rotate evenly. This is set in the campaign settings. In the ad serving option under the advanced settings, make sure you select the radio button for Rotate: Show ads more evenly.相关的主题文章：

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