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New Greek political parties thrive with cheap online campaigns
ATHENS, Greece - From his tiny,[link widoczny dla zalogowanych], windowless office, George Palamarizis tirelessly chips away at Greece's political establishment.
The web designer creates content for the Democratic Left Body of a crop of new parties which have rapidly built a web-based following that's translating into real electoral clout. Because the economic crisis rages, they're harnessing the strength of the web to leave their message as the biggest parties find they've little money in their coffers for traditional campaigning.
Ahead of Sunday's general elections, Palamarizis creates a shoestring. He has a staff of two,[link widoczny dla zalogowanych], no additional funds for campaigning,[link widoczny dla zalogowanych], and is promoting a political party that until recently most Greeks had never heard about.
They've now.
Democratic Left peaked at second place in opinion polls many weeks ago, an achievement party officials say would have been unthinkable without the Internet.
"It was obvious right from the start that without money and access to the traditional media,[link widoczny dla zalogowanych], we're able to only make our opinions and proposals known with new media, the Internet and social networking,[link widoczny dla zalogowanych]," the 44-year-old Palamarizis said, his desk covered in cables, screens gadgets and not just one piece of paper.
Political newcomers are aggressively mobilizing to attract voters because they desert the major parties that left the nation with massive debts and punishing austerity measures.
Both main parties in Greece - the Socialist Pasok and conservative New Democracy - have swapped places interior and exterior government for 40 years, averaging more than 80 percent of the vote together previously 13 general elections.
Polls suggest half of that support could be wiped out on Sunday, while the number of parties elected to parliament is placed to rise from five to as much as 10 - with everyone from pro-Soviet Communists to free-market evangelists to Neo-Nazis grabbing seats from the main parties, helped by vigorous Internet campaigns.
Palamarizis keeps his formula simple: Constantly upload new material and update your database of party members and "friends."
And not use spam,[link widoczny dla zalogowanych].
"People have understood that we won't bomb all of them with info they don't need . We only target friends and people in the party. They are able to pass our message on when they want,[link widoczny dla zalogowanych]."
Democratic Left,[link widoczny dla zalogowanych], a moderate offshoot party that backs Greek membership from the euro, is headquartered inside a run-down area in central Athens, located between two vacant stores and next door from a row of brothels. Its no-frills online campaign is equipped to the country's harsh economic conditions.
The financial crisis has seen Greeks lose jobs at a rate of just one,000 per day on average previously year. As the country slides into poverty, long-standing campaign rules are now being rewritten.
Major parties, not able to borrow money, no longer have the funds to stage mass public rallies or blitz the airwaves with election ads. Fearing physical attacks by protest mobs, politicians also have limited campaign appearances to small gatherings and speeches at well-policed indoor sports venues.
Radio and tv stations are bound by rigid airtime quotas for each party during election campaigns,[link widoczny dla zalogowanych], roughly depending on their support at the last election in 2009 - making TV almost irrelevant for brand new parties.
But use the internet, and political debate is raging: Rival candidates slug it out on recorded video-calls, 30-second campaign ads for television are expanded to 5 minutes,[link widoczny dla zalogowanych], and voters reach ask the questions themselves.
"We've seen these elections being dominated by the web," said Stefanos Loukakos, country manager in Greece for the net giant Google, citing a significant shift in online habits since the 2009 election.
"People reduce expenses time reading newspapers and watching television. Previously few years, Greece continues to be bombarded with news blogs and news sites. Everything makes the traditionally dominant parties also keen to exploit the cheap new campaigning methods.
Above his espresso coffee import business, 36-year-old Panagiotis Haskos is launching his political career like a candidate for that conservatives.
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