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Obama Outspends Mitt Romney On Digital Ads 4,[link widoczny dla zalogowanych]
Seen an Obama ad online lately? The numbers say, yes. Since President Barack Obama kicked off his reelection effort last spring, his campaign spent $31 million on digital ads through June of this year. That's nearly four times the $8.1 million that Mitt Romney's campaign reported spending on digital ads through June.
OFA dropped nearly $4.5 million alone on digital advertising and text messages in June,[link widoczny dla zalogowanych], according to original ClickZ Politics analysis of Federal Election Commission filings. In contrast,[link widoczny dla zalogowanych], Romney's campaign spent just around $500,[link widoczny dla zalogowanych],000 on digital ads last month.
The disparity has been present throughout the election season. By March, Obama had paid nearly $19 million for digital ads compared to Romney's $5.2 million. And at this stage in the game the numbers don't indicate that conservative super PACs will fill the digital gap for Romney. By May of this year, Super PACs had spent about $7.8 million on digital ads backing Republican presidential primary candidates or opposing Obama, according to ClickZ Politics analysis. Although we can expect digital dollars from the right are or will begin to coalesce around Romney, there does not appear to be enough digital spending from the right yet to compensate for Obama's widening lead.
A possible caveat: the Romney camp spent over $9 million on unspecified media buys in June. Those were placed by a somewhat mysterious outfit called American Rambler Productions, a firm that reportedly was established to handle Romney's media buys. In recent months,[link widoczny dla zalogowanych], the campaign has listed some digital ad expenditures with American Rambler rather in addition to those made through its original digital consultancy, Targeted Victory.
The campaign spent around $500,000 with Targeted Victory in June, though it's unclear whether any additional digital ad buys last month went through American Rambler, named after the vehicle brand that helped turn around American Motors Corporate when Mitt's father George Romney served as the automaker's chairman and president.
Earlier this week, the Pew Research Center's Project for Excellence in Journalism unveiled a study that claimed,[link widoczny dla zalogowanych], "Barack Obama holds a distinct advantage over Mitt Romney in the way his campaign is using digital technology to communicate directly with voters." The study pointed to volume and frequency of tweets, YouTube videos, and site blog posts along with Facebook likes to support its arguable conclusion. Since released, the study has come under scrutiny by some who suggest it applied metrics that don't provide a clear view of actual social media engagement among voters with the campaigns.
The report and media coverage of it bolstered the perception that Democrats do digital better than Republicans, but the reality is much more nuanced than that. The volume of Obama's digital and social media efforts, coupled with the campaign's big digital ad spending lead show the Democrats are simply doing more digital marketing. While the Romney camp seems to be allocating a smaller portion of the budget to digital, signs indicate that a sophisticated, data-driven approach is in place. Simply put, the Republicans may be focusing their efforts primarily on key voter segments in battleground states rather than spreading their digital ads around elsewhere.
Still, there's little doubt the spending gap will have some digital consultants on the right scratching their heads and wondering why Romney isn't budgeting more money to digital advertising.
Together, OFA and the Democratic National Committee spent $33 million on digital ads through June, according to ClickZ tallies. The DNC allotted almost $2 million to digital ads since last spring, mainly through Bully Pulpit Interactive, the same digital ad agency Obama's campaign is using. However, it's unclear whether all of the DNC money backed Obama or other Senate or House candidates.
Like the Obama:Romney split, the overall Republican:Democrat breakdown is nearly 4:1. Combined,[link widoczny dla zalogowanych], the Romney camp and Republican National Committee spent $8.4 million on digital ads through June. Some of the $238,000 from the RNC was placed through Connell Donatelli, the consultancy that handled John McCain's digital advertising in the 2008 election. The committee is also buying ads direct from Google,[link widoczny dla zalogowanych], Facebook, and Twitter. Records show the RNC spent around $84,000 direct with Facebook this year, and about $17,[link widoczny dla zalogowanych],000 with Twitter. While Google grabbed just around $5,000 from the RNC in direct buys in 2012, most likely much more has been spent through Connell Donatelli and possibly Targeted Victory.
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HuffPost High School welcomes a lively, thoughtful debate in the comment section. Obama still doesn't. During the Republican primaries,[link widoczny dla zalogowanych], he mocked Donald Trump,[link widoczny dla zalogowanych], an undeclared candidate for the presidency who every serious political pundit knew had no intention of actually running.
What makes Obama's most ardent supporters think he and Democrats would be any more successful achieving on our behalf in a second term? More importantly, should Obama win,[link widoczny dla zalogowanych], what do his supporters believe that Obama will say he has a mandate to do? In his first term, he didn't do anything that he pledged to do in the 2008 campaign. As a matter of fact, he flip-flopped on just about every promise.
After the 2010 midterms, do you recall what Obama said that election's mandate was? "More of the same", "more bipartisanship", more caving to Republicans, watering down legislation to satisfy conservatives.
I don't hear a single word out of Obama, not one commitment to the policies of the left,[link widoczny dla zalogowanych], of the 99%. Just more weak tea.
Whether it's Obama Watering Down Regulations More Than Bush,[link widoczny dla zalogowanych], Study Shows, or making Americans more enemies by stepping up drone attacks on sovereign nations, or instituting Simpson-Bowles as he's expected to do, or pushing the job-outsourcing Trans-Pacific free trade treaty through like he did with the S. Korea and Colombia and Panama treaties, how is any of that good for us or any different than what Romney would do?
Get real, O'bots -- Both parties have us gamed.
If the undereducated voters don't understand that the election is being bought and, don't understand the principle that Romney has favors to return to the upper crust of our society, then we are all doomed, because under Romney as king there will be two classes, his and everyone elses. The American dream will become the SUB American nightmare, Can anyone believe that with all the millions of dollars he has received that he will work for the middle class? Remember the only thing he can't buy is an honest vote.
""In 2008 President Obama won the election with a total 66,760,924 votes which was 53% of the approximately 135,000,000 million votes. He cannot stand on what he has done--he has put us into debt to China every year totally 1 trillion a year!! This is debt to all Americans and their children that will take years to recover from. He has a tax that will hit all of us Jan. 1st that you haven't even heard about and it will knock your socks off. Without Romney, we will go into the deepest recession this country has ever seen next year. Gas and groceries are high, unemployment is highest in history,[link widoczny dla zalogowanych], scandals in government for spending are daily--so why would anyone with a brain rehire this president. Think before you vote and let's make it a new day with a set of new ideas from Romney and Ryan.
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