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The multiyear deal giving the rapper a "signature" shoe line is a first in the industry, according to Jim Andrews,[url=http://cheapsoccercleatswithfreeshipping.webmium.com/][b]http://cheapsoccercleatswithfreeshipping.webmium.com/[/b][/url], editor of IEG Sponsorship Report, which tracks corporate sponsorship deals.
The days when Reebok and Nike handed out lucrative shoe deals like candy are long over. Even such NBA stars as Kobe Bryant and Shaquille O'Neal of the champion Los Angeles Lakers are currently without sneaker contracts,[url=http://cheapsoccercleatswithfreeshipping.webmium.com/][b]cheap soccer cleats for sale[/b][/url].
And Reebok's signing of Jay-Z shows sports marketers are looking beyond the locker room for talent as the music and sports worlds continue to meld,[url=http://duveticavestesfr.halod.com/][b]http://duveticavestesfr.halod.com/[/b][/url], Andrews says.
Jay-Z's shoes are part of Reebok's Rbk line of street-inspired gear.
"Rappers today add as much authenticity as the athletes do,[url=http://cheapsoccercleatswithfreeshipping.webmium.com/][b]soccer cleats for sale[/b][/url]," says Mickey Pant,[url=http://parajumpersparkamen.webmium.com/][b]http://parajumpersparkamen.webmium.com/[/b][/url], chief marketing officer of Reebok,[url=http://monclerjacketsuk.albirank.net/][b]Moncler Outlet Online Store UK Cheap Moncler Jackets Coats Sale[/b][/url], which posted 2001 sales of $3 billion. "About 80% of sneakers are bought for fashion, not athletic use. And the rappers are at the cutting edge of fashion."
Says Jay-Z in a statement: "The collection is an authentic reflection of my personal style."
But Terry Lefton,[url=http://2013rogerviviershoessales.blogspot.com/][b]http://2013rogerviviershoessales.blogspot.com/[/b][/url], editor-at-large of Sports Business Daily,[url=http://duveticavestesfr.halod.com/][b]Doudoune Duvetica[/b][/url], is wary about the deal until he sees what Jay-Z's signature kicks do in stores. "Everybody talks about the intersection of sports and music, but it's hard to pull off."
He does see one clear plus: "This is something Nike would never do. So it works from that standpoint,[url=http://parajumpersoutletsverige.albirank.net/][b]http://parajumpersoutletsverige.albirank.net/[/b][/url]."
Details of the deal with Jay-Z:
Reebok will launch the "S. Carter Collection by Rbk" in June. The Brooklyn-born rapper's real name is Shawn Corey Carter. "Rbk" is Reebok's self-styled line of "street-inspired gear." The shoe will retail at the high end,[url=http://rogervivieroutlet.webmium.com/][b]roger vivier australia store Buy Roger Vivier Shoes In Roger Vivier UK Online Shop[/b][/url], around $150. But Reebok will also market a $95 version to attract kids,[url=http://peutereyjacket.webmium.com/][b]Ricarda Christina and Peuterey Jacket With Front Pockets for sale[/b][/url], Pant says.
Pant won't say how much the deal is costing Reebok,[url=http://duveticashoponline.blogspot.com/][b]http://duveticashoponline.blogspot.com/[/b][/url], but the price tag is believed to be less than traditional athletic deals. That's because the promotion works both ways. The deal gives Jay-Z exposure for his music and a partnership to extend his fashion business.
A special edition CD single from Jay-Z,[url=http://cheapsoccercleatsonlinestore.blogspot.com/][b]cheap soccer cleats[/b][/url], written specifically for the shoe, will be included in every "S. Carter" box for a limited time.
On the fashion front,[url=http://duveticavestesfr.halod.com/][b]Doudoune Duvetica Femme[/b][/url], Jay-Z gets to work with Reebok to create and market shoes that will be connected with his Rocawear apparel line. Jay-Z's young men's sportswear brand is projected to reach about $300 million in sales this year.
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