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cheapbag214s
Wysłany: Czw 3:24, 05 Wrz 2013
Temat postu: Advertisement Analysis-spun4
Advertisement Analysis,
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GREAT EMAIL REPLY Out of this PROFESSOR TO LOGAN BEUKELMAN:
Howdy do,
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, Logan. Great to listen to from you,
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, and it's always good to learn about young scholars taking up the important issues of gender representation in media. I'd have an interest to hear what you discover inside your research into the CK ad.
Of course,
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, it would be hard to relay for you in an email what I tell students about critical lenses. I teach relating to this during the period of a whole semester! Should you be thinking about using a more specific talk about work or about particular interests you have,
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, I'd be very glad to set up a brief phone conversation. The textbook I use to teach my Media Society class is known as (unsurprisingly) "Media/Society" by Croteau,
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, Hoynes and Milan. You can get an old edition (3rd ed.) online for relatively inexpensively and contains good quality general concepts for media literacy.
If you're game,
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, I'd like to call at your completed paper once you get your grade back. This seems like a more sophisticated assignment than the kind Used to do in high school, and I'm interested to be aware what kind of neat work teachers at your school are as much as. Seems like you're obtaining a great contact with the kind of work you'll be asked to complete in college,
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, so pay attention!
Why is you believe this ad is "particularly" angled towards women? That would be true of all perfume ads? Given this fact,
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, how is this effort different? What allows you to know it is for women? The age of of ladies do you think she is appealing to? Why? Can there be something working in the ad that might also make it interesting to men? What sort of female ideals does Katy Perry perform? imitate? criticize?
A good way to look at ads would be to take into account the kinds of cultural short hand it may be using (with themes, colors,
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, iconography,
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, performance). Will it look or feel like something we're already familiar with? What changes has it made?
I also analyze media content including advertising. I personally use a theoretical approach called "critical cultural studies" and a method called "textual analysis,
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." Textual analysis allows someone to identify broader social themes by stringing together elements of the text,
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. The "text" is defined by the researcher as well as in your case it seems to become the visual and verbal aspects of a specific ad campaign,
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. I believe you said you have both a print ad along with a tv ad? Therefore the text may be the two ads,
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.
The theory behind textual analysis is crucial cultural studies which uses artifacts such as the ones you are examining to find trace evidence of cultural meanings,
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. It may sound like you've identified gender roles to illustrate exactly what the ads provide cultural insights about,
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.
So after working time examining and perhaps taking apart the ads,
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, place them back together and show your reader how this evidence pertains to gender roles,
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, in what ways specifically and just how the sun and rain from the ads reinforce (or challenge,
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, but from what you write it may sound like reinforce) cultural norms in our society.
Well, I really hope this is of some help to you. Tell me if you want any more clarification. And have fun with assembling your shed which sounds quite interesting indeed.
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