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Wysłany: Nie 19:30, 25 Sie 2013
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How to be successful with Google Adwords,
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There are many people who give up using Google Adwords because they are not getting the traffic they wanted or it's costing them more money that they can afford or both!
However the good news is that Google Adwords does work and you can make it work for you. By simply following the following steps, you will have a well performing Google Adwords campaign which will bring the right type of visitors to your website.
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Google wants to be sure that when one of its customers searches for something that they find websites that are relevant to that search. So you need to make sure that your list of keywords in your adgroup work well with the ads you have set for that adgroup AND that the page you send visitors to when they click on you ad also has relevancy to the list of keywords,
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I recommend turning off the content option when you set up your campaign because you ad may not always appear on websites that a very relevant to the ad you are running.
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When you set up your campaigns you can select which countries you want your adverts to appear to. So for example, if you sell a product in the USA that you would not ship outside then there is little point for your ad to appear to people in Europe or China for example.
Pick the times you want your adverts to appear
You can select what time of day you want your ads to appear. So if you are trying to advertise to UK buyers who are surfing during the evening,
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Before you start using Adwords,
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So, don't use your home page unless it makes sense. Send your visitors to land on a page that is relevant to the advert they clicked on. If you don't have a page that is relevant to the advert, then why are you running that advert!
Use more that one Advert and TEST!
Always, always have more than one advert running for an adgroup. This allows you to see which advert is getting the best clicks through rate. You can then change the lower performing adverts and try to beat your best one. You will soon find that you have some very effective adverts.
However to test properly, you need to set the adverts to rotate evenly. This is set in the campaign settings. In the ad serving option under the advanced settings, make sure you select the radio button for Rotate: Show ads more evenly.相关的主题文章:
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