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Wysłany: Czw 20:58, 29 Sie 2013
Temat postu: 'Do Not Track' Rules Would Help Web Thrive-spun5
'Do Not Track' Rules Would Help Web Thrive
So,
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, targeted advertising goes. the sites that use that targeted advertising to pay for bills have to get revenue from elsewhere (id rather have the option of service for free with advertising or pay to have advertising removed instead of no service unless you pay). Obviously targeted advertising moves to server side programming rather than client-side cookies (at least I can make use of a cookie blocker now, impossible to stop servers reporting their logs to advertises
Cookies where designed not to be viewed,
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, now sites are going to stick an enormous warning on every page I visit until I click off that page to their Conditions and terms to accept cookies.
There is illustrated the myth behind behavioral tracking. At first glance, it certainly seems "convenient,
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," but what else would you quit along the way? Obviously your privacy,
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, but how about freedom? What about the ability to do cost comparisons? How about simply browsing whatever's available in search of a better alternative?
Companies like Google claim to know "exactly" what you want and to always act inside your interest. In reality,
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, there's lots of space to exploit this type of data for unethical trades. Businesses regularly exploit the difference between their knowledge on specific customers and the consumer's lack (sometimes caused by deliberate censorship, in the case of online services) of information about alternative products.
With behavioral targeting, you never get "exactly" what you need. Someone else is deciding for you and they're not acting primarily in your interest.
How frequently do you tell a salesman what you want,
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, just for him to get you to buy something more expensive instead? How frequently will they attempt to direct you to definitely a substandard product that their employer makes? How often do you search for something online where you see advertisements seeking to scam the person helpless enough to click it? To trick you into downloading spyware,
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, purchasing something utilizing their affiliate link, completing unnecessary surveys, logging into phishing sites, or purchasing a pirated or counterfeited version of whatever you are seeking?
Maybe you can get the jacket you want, or at least an inexpensive imitation if you don't know much better than the salesperson (they ought to know if you are ignorant about this matter, since they curently have your data). It costs a bit more simply because they have to pay someone to stalk you and also of course they can pull off charging more simply because they know how likely you're to create the acquisition. Maybe they'll even convince you to purchase matching shoes of equal quality produced by among their "partners" to go with it.
Big online advertisers fear consumers knowing the truth about behavioral tracking. Ads are designed to sell you something you wouldn't normally want. Isn't the promise of ads you need to do desire a bit far fetched? The web won't collapse without these kinds of ads exploiting people and cutting down competition.
"Personalized" ads makes it difficult for consumers to make informed decisions, budget their money,
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, and to detect the scams. The problem with targeted advertisements along with other types of market segmentation is that it causes it to be harder for individuals to do business with more traditional, honest companies,
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, and it enables scammers to personalize their offers or scare techniques in a way that's never been acheived before. I prefer my purchasing freedom,
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, since it achieves exactly the same ideal without the privacy implications or potential for abuse.
With Google as one of it's largest competitors this can be a strong strategic move in operator to help divide both segments of software that are now available. As a company that has a large portion of the internet browser market share. I see this as a retaliatory movement against Google who's now coming near to releasing Chrome OS. In the very near future it would not surprise me to find that there's going to be a major shift in the market spot to having two strong models which exist concurrently. The foremost and current model which Microsoft is finding itself (mostly) in is the paid model. In which the customer is the party that handles the whole process post purchase. The key is purchase. The second is Google which will possess the entire substance of what a user does in it's cloud. Its my feeling that Gov't,
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, businesses,
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, corporations,
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, and power users which have sensitive data are for in the foreseeable future likely to use the current model. However the common every single day user will quickly change to the cloud model. There's one quote that I will never forget about,
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, that's "If you aren't paying for the service,
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, you are not their customer"
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