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Does jersey sponsorship 'ad' up for the NBA,[url=http://duveticajackets.webmium.com/][b]Discount Duvetica Down Jackets For Women[/b][/url]
A study released last year by Horizon Media calculated that a brand logo across the middle of an NBA team's jersey occupying 3.5% of the TV screen would produce $31.18 million in exposure value.
However, the study did not factor in ancillary exposure on highlights and news shows,[url=http://parajumpersjacketonline.webmium.com/][b]Parajumpers outlet[/b][/url], nor did it account for any online exposure.
"Jersey ads are one of the last pieces of inventory that club marketers haven't been able to sell,[url=http://parajumpersjacketonline.webmium.com/][b]Parajumpers outlet online[/b][/url], and for a local sponsor they could be a real boon,[url=http://giuseppezanottidiscountshoes.webmium.com/][b]giuseppe zanotti boots Online Store[/b][/url], since it would give them exposure with a team at home and away,[url=http://parajumpersjacketonline.webmium.com/][b]http://parajumpersjacketonline.webmium.com/[/b][/url]," said Michael Neuman,[url=http://parajumpersjacketonline.webmium.com/][b]Parajumpers online[/b][/url], managing partner of Horizon's Scout Sports and Entertainment.
The impact on some of the NBA's more tradition-bound logos, and the disparity between potential revenue in various markets,[url=http://parajumpersjacketonline.webmium.com/][b]Parajumpers jackets online[/b][/url], are other factors to consider.
"Still, it's hard to imagine a club marketer voting against the proposal, especially if would be their inventory.
"Obviously,[url=http://woolrichoutletaustralia.halod.com/][b]http://woolrichoutletaustralia.halod.com/[/b][/url], it's a league decision,[url=http://duveticaaustraliaoutlet.halod.com/][b]duvetica jackets aliaoutlet[/b][/url], but as someone who spent seven years at NASCAR,[url=http://duveticaaustraliaoutlet.halod.com/][b]duvetica down jackets sale[/b][/url], I know the value of putting a brand on the playing field and the uniform,[url=http://woolrichoutletaustralia.halod.com/][b]Woolrich Outlet Australia Woolrich Parka Woolrich Arctic Parka Woolrich Jacket online shop[/b][/url], so it is certainly something I would support,[url=http://duveticaitaliaoutlet.webmium.com/][b]http://duveticaitaliaoutlet.webmium.com/[/b][/url]," said New Jersey Nets CEO Brett Yormark.
""You can monetize this in ways you can't monetize any other kind of marketing inventory. And,[url=http://parajumpersjacketonline.webmium.com/][b]Parajumpers down jackets sale[/b][/url], of course,[url=http://duveticaouterwear.webmium.com/][b]Duvetica Down Jackets For Women sale online store[/b][/url], we're in the No. 1 market in the country, so ."
But other team executives are more hesitant about blending team marks with a company logo as they address questions such as size and placement on the uniform.
"It is something we are wrestling with,[url=http://duveticaitaliaoutlet.webmium.com/][b]duvetica jackets online[/b][/url]," said an NBA team executive from a large market. "There are challenges, and the question is whether there is a way to do it differently."
Given that the last labour dispute centred so much around the owners crying poor, it makes sense that they'd mine every potential revenue stream possible.相关的主题文章：

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