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Jose Riesco worked in the IT industry for 18 years and owned a restaurant before dedicating himself to help restaurateurs improve their marketing. Jose has brought top proven marketing practices to the restaurant industry, making a unique contribution to this business. Jose's new book "Restaurant Marketing Strategies" is now available in Amazon.com. To find more and get a free chapter of his new book visit: www.myrestaurantmarketing.com

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New restaurant ideas are only limited by your imagination, but you do need to take some fundamentals into account before you let your active mind get the better of you. You need to outline your idea and be clear about its draw. What is the incentive? Why should people choose your establishment to satisfy their social and culinary needs. If you can't see the wood for the trees, ask a trusted friend or business associate for their input.
If you have some novel marketing concepts for your new [url=http://www.teatrodeoro.com/hollisterde.php]hollister deutschland[/url] restaurant ideas, make sure that you train your staff and don't assume that they fully understand what you have in mind. You should know that a motivated staff is your best asset and you need them to be fully behind what you're trying to do, to make it sing.
Just because you provide a place of employment for your staff, don't think that they'll automatically be inspired, loyal and productive for you. Invariably they will, if you bring them in on your new restaurant ideas at an early stage. Take time to sit down and really spell out your vision. Engage in question and answer sessions until you are sure that they can see what you are talking about.
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Reward your regular visitors by creating a VIP club and offering them meaningful discounts or bonuses for future visits. If you are proactive in promoting the club you should be able to gain contact details, e-mail addresses of many of your visitors. When you have a regular basic communication with them you can help to build a loyal database and really boost your sales down the road.
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