 Wysłany: Nie 5:29, 25 Sie 2013 Temat postu: Effective Keyword Strategy for Ecommerce Sites |
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When it comes to ecommerce sites, there are plenty of keywords to choose from. Because sites typically follow a fairly set format, numerous pages are created between the home page and the order confirmation page. Those pages all need keywords and phrases if they are going to rank high in the search engines. So,デュベチカ 通販, how exactly do you choose the best keywords for each page? Here's an easy strategy to follow. (Please keep in mind that all keyphrases used in this article are for example only and have not been researched.) Home Page: Broad Keywords When you start out, use keywords and phrases that are descriptive of your overall site. For example,デュベティカ 店舗, if you sold clothing for the entire family,デュベティカ 店舗, you might opt for phrases such as "ladies clothing,Duvetica Online," "men's clothing" or "kids clothing." Those would be expressive,デュベティカ 激安, but could also be worked easily into the home page copy. Think of the sales process as a funnel,Duvetica Coats. It's broad at the lip and gets more narrow as you move closer to the spout,duvetica jackets canada outlet shop duvetica down jackets online sale. The same goes for the keyword strategy: broad keyphrases at first and more specific ones as the subject matter gets more specific,デュベチカ 通販. Category Page: Specific Keywords Once you move to the category pages,デュベティカ 激安, you'll want to select keyphrases that work well with what you're trying to describe in your copy. If your visitor clicks on the women's shoes category,デュベチカ 通販, she'll want to read about and see pictures of women's shoes. Perhaps you'll use phrases such as "fabric ballet flats" or "leather peep-toe pumps." I typically create a paragraph at the top of the page,Duvetica down jackets, then add a descriptive sentence or two under each image. Sometimes,デュベチカ専売店, I'll also add a paragraph of copy at the bottom of the page. This helps guide your visitors through the sales process. Product Descriptions: Long-Tail Keywords The product description pages should incorporate long tail keywords that are laser specific. If your visitor clicked on a link for "Bermuda shorts" on the category page,http://duveticadoudoune.halod.com/, you'll want to get as detailed as possible,デュベチカ 通販, so your customer can make the decision to buy. For instance, a keyphrase such as "Liz Claiborne pastel plaid Bermuda shorts" would be perfect for a product description because it is, well,デュベティカアウトレット, descriptive. Long? Yes,デュベティカ 激安, it is a long phrase. Most long-tail keywords will be. But the further into the sales process a customer gets,Parajumpers Jackets Men, the more specific their searches will be. When you use links in anchor text, you're giving credit to the page being linked to. For instance, if you have a category page for shorts,デュベティカ 青山, you would want to use the keyphrase "Bermuda shorts" in the anchor text of a link that pointed to the Bermuda shorts page. That way, the Bermuda shorts page gets credit for the link. The link would be of no (or very little) value to the general shorts page. When you take note of the navigation and purchase cycle of your visitors,ダウンジャケットduvetica, you begin to see why this simple strategy for keyword placement works so well. Using more specific terms as you write more specific copy helps usher visitors from the front door to the checkout counter with ease while also boosting your search engine rankings. 相关的主题文章： http://www.difangmh.info/blog/u/jcheap391588/archives/2013/74590.html http://www.thepartycooler.com/members/home http://tenlt.5d6d.com/ http://gaku8.com/blog/2012/12/1-6.html#comments http://www.lvlvwo.com/ http://www.ambienulaxc.fora.pl/bruno-swallowed-get-enough-all-through-stubbed-out-plendid,1/seven-foolish-things-you-can-appeal-to-jeeves,3232.html#3258 http://heeen.de/blog/2010/08/day-0---anreise.html#comments http://aschebersch.de/ http://www.fbclloyd.org/node/135#comment-207668 http://www.gzjita.com/bbs/read-htm-tid-119776.html http://www.kurosaki-net.co.jp/blog/2013/05/post-94.html#comments http://www.tecnologo.org.br/home/cadastroempresa/agyness-deyns-shock-scientology-makeunder-spun5 http://www.teenee.org/user/login/ http://www.compischat.com/ http://www.stoic-dz-wear.com/2008/04/fx.html#comments |
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