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Star Of The Boston Celtics
New England industry has been in trouble for a long time, and Rhode Islands Bristol Manufacturing Corp.,Woolrich Jackets outlet, an old Yankee-owned shoe company, was no exception. For years Bristol had been one of the country's largest makers of inexpensive canvas footwear, but by 1963 Bristol's high-capacity production line was slowed drastically by the growing competition from imports and synthetics.
Rather than surrender,Merrell Shoes, Bristol elected to do battle by adding to its output a high-quality line of athletic and recreation shoes, starting with one for basketball that would,Woolrich jacket, it was hoped, be endorsed by a "name" player. This inevitably led Bristol's management to the game's best player,discount merrell barefoot shoes, Kill Russell (of the Boston Celtics).
The first mild surprise was that Russell,giuseppe zanotti outlet, who has a reputation for not selling his name casually, agreed to talk it over and also agreed to come to Bristol to do so. Accordingly,Woolrich Arctic Parka, on a July day in 1964, a delegation from Bristol, led by William H. Smith, president, and Salvatore V. Gianola,Woolrich Parka outlet, factory manager, met to have lunch with Russell and his business manager at a Bristol restaurant.
"The next surprise." said Gianola, recalling that preliminary meeting, "was that Russell was anything but the sullen introvert I expected from the stories about him,jordans shoes sale, and that he knew exactly what he was doing there. He told us that he had long wanted a chance to put before a manufacturer his thoughts on an important tool of his trade,Giuseppe Zanotti Sneakers 2013, because it had been a problem with him for a long time.
"He said he hadn't been able to get a shoe that would stand up for more than two or three games, and that the flat-footed landings he made after those great leaps of his in rebounding left his feet burning and his legs and back aching. Then he went on to tell us that this wasn't merely a matter of his putting a name on a product: it had to be a product that he had a hand in developing. Beyond that,Roger vivier uk, he said he would not endorse it until he personally had tested it thoroughly in action and was convinced it could do the job.
"Now, candidly,Giuseppe Zanotti shoes," Gianola said,Woolrich Parka, "this set us back. We assumed we'd come up with something perhaps a little different, all right, but that it would be our thinking going into it-it's our business, after all and that we would be telling Russell what to do. But Bill's message was clear, and it left no doubt in our minds that it would go his way or there wouldn't be any Bill Russell basketball shoe at all."
Russell wanted a shoe, he told them,giuseppe zanotti outlet online, that would permit him to stop short, start fast and not produce static friction to slow him when running. It must soften his landings on rebounds. It must not hinder his pivots. It must be flexible and light,roger vivier online, and at the same time strong and durable.
" 'And when it comes to the trim." Bill said to us." Gianola recalled, citing the details of Russell's ideas. " 'I want it in gold-and remember, gold,roger vivier sandals, not yellow.' About that point, with Bill telling us how to make him one pair of size 14 shoes that would cost us about $3,000 with no assurance that he'd even endorse them, we were saving to ourselves. For traction he developed from a concept proposed by Russell a series of small triangles pointing forward; these were in place of the standard suction cups found on most sneakers. Flexibility was gained by scoring the sole laterally across the arch area. Comfort And shock resistance were gained by building up the innersole and the impact areas with a special product of Bristol's that expands on vulcanization into thousands of tiny air cushions.相关的主题文章:
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