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Wysłany: Pon 11:45, 02 Wrz 2013 Temat postu: louboutin Digital Fashion |
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Those fashion bloggers that have reached great heights with their readership and influence are being recruited by industry leaders to write editorial, visit shows, review products and even model for their lines.
The conversational tone of blogs makes it an ideal platform to talk about clothes, trends and accessories. Bloggers share their thoughts about fashion as they, and we all, experience it- in the morning, on the streets, abercrombie milano in the movies and during an afternoon of shopping with girlfriends.
The wave of reality that www.vivid-host.com/barbour.htm is popularising nearly every sector of the entertainment industry also applies to the fashion industry- it's street style. Many fashion bloggers are out there abercrombie snapping photos of the well dressed people they see on their way to work, school, or out with friends. They www.achbanker.com/home.php are engaging with people, consumers, in a way a lot of industry members have not been able to. This access hollister co france makes them a valuable resource to the industry.
Blogger content is not only relatable, it is updated regularly. This is a main point of differentiation from leading fashion magazines hollister outlet that only come out once a month.
Another benefit of digital platforms for the fashion industry is the ability to humanise brands. Fashion hollister france labels now set up Twitter accounts, Facebook profiles and YouTube channels where they can engage their followers and get to know them better. They can market new products, publicise new editorial and source user-generated content. User-generated content is exactly what it sounds like- content that has been created by fans and followers. This could be in the form of brands asking their users to post pictures of themselves wearing the label items on their website or social networking sites as a way to spread awareness and engage their audience.
By leveraging these platforms, fashion brands hollister are not only getting to know their customers better but they are also getting them to do their marketing for them. People naturally talk about companies they like and recommend products they use to their friends. Online word-of-mouth marketing can spread brand messages like wildfire.
From bloggers, to YouTube videos, to user-generated content, the barbour uk outlet fashion industry has found a plethora of ways and channels to engage their customers online.
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